Some of my Apple geek behavoir has waned over the past months, some vanishing alltogether. I am still adamant about the company and “movement” (as some would refer to it, recently), but my excitement for the company has been mainly focused on the design and less on the belligerent evangelism of Macs. When I woke up this morning, I was greeted with the new MacBooks. The iBook target market equivalent, these new laptops come white & black.
What a fabulous idea! When Apple was looking to revamp their 3rd generation iPod, there was discussion as to how to make it better. Really?! How could they make such a wildly popular device one notch (maybe, hopefully, even more notches) better? They discovered the answer quickly in brainstorming sessions. The answer was in front of them. The iPod mini was just beginning to sell hotcake-esque, and its Click Wheel was a user interface success. Done. Sold. That’s how we’ll make the white iPod better. (Plus, a few more features that I won’t address here).
Sometimes Apple has to frontier the consumer electronics design world and sometimes a step they took in the past is all they need to do to repeat unbelievable success. Apple’s iPod nano, initially offered in white and black models, replaced their most successful iPod, the iPod mini. Even the thought of fully replacing your best-selling product is brazen, but their next hitter had a much better batting average (or, at least, batting average potential). Among the first figures and numbers being released as to iPod nano sales, 75% of the iPod nanos being sold were the black models. The choice of two colors, even still maintaining the minimalist design (hey, even black is no more obtrusive of a color than white; by themselves, both colors speak the same alluring minimalist language) was a perfect.. perfect idea.
The design department at Apple had only to make the call to release their consumer laptop model, the new MacBook, in both colors and WHAM! major success. This is one lotto number that will surely win, at least for the next four or five years of computer design. I must hand it to Apple for making the design jump from iPod to MacBooks. The Click Wheel was more obvious since it was user interface-focused (far more of a clear-cut decision to make: easier versus somewhat less easy) but the choice of color has bolder implications. Or, perhaps… beautiful implications. I mean, Look At It! It’s gorgeous!

Oh my, and where is the latch to open it? IT STAYS SHUT BY MAGNETS!!!
Oh, gosh, my Apple geek is being manifest, I must flee!!! ApPLe RoXORZ!!1!
Music: Panic! At The Disco, "I Write Sins Not Tragedies"