surrender to the fist of marketing
I don’t usually enter grocery stores without strict limitations to my purchases. This list was: Total, non-fat milk, shaving cream. Short and sweet. But at the same time, it was freezing outside and I didn’t favor the idea of waiting in the intense cold for the bus when I could wander around the Kroger with my pre-selected products in basket.
So, I wandered. And I found some granola cereal that looked tempting. And some bagels that were on sale. Oh, and some cookies. And I still didn’t have that shaving cream.
I turned into the grooming aisle and the intercom instantly turned on and began a message of ultimate salvation. “Experience the Future with Gillette!” Then something else about their new shaving cream called “Fusion”. Apparently, it has the ability to redefine who you are and will be, and also provides the smoothest surface for razors to glide over since silk.
The pointed message alone was enough to bend my willpower towards whatever sales pitch they had for me. Were I passing the pastry section I would have just as much faltered to a marketing ploy to buy out their selections of danishes were the right advertisement targeted to my attention. But then again, I’ll buy out a danish stand any day. Any. Day.
Thus, I left the store contented with my Total, granola cereal, non-fat milk, cookies, and Gillette Fusion. Just as I had planned.
February 13th, 2006 at 7:44 am
You should consider making me one of your many valentines.
February 13th, 2006 at 8:13 am
The board and I have considered that very possibility. Stay tuned for further updates on the proposal.