Tonight, I sat in on a lecture by Bill Moggridge, co-founder of IDEO. The last time I heard a satisfying British accent was my latest viewing of About A Boy, so I had an extra aural aesthetic pleasure during this speech. He had much to say, many IDEO projects to present and promote, but little to mention that wouldn’t be available for reading, hearing, or viewing online. But then again, with one click I can watch a Steve Jobs speech, the presidential inauguration address, or listen to East African radio.
However, the idea of having guest speakers is to have guests, and to marvel at the fact that they have already succeeded while we only lust for such a portfolio. Moggridge is a great person, at least from an audience member’s perspective, and has a founded grasp of the many-faceted handle of design. I made an acronym to remind myself of the tiers of design he felt necessary of division currently. APPSAE. And that was (recalling with my unfortunate sense of memory): Anthropological, Physiological, Psychological, Sociological, Anthropology, Ecology. Dealing from left to right, or bottom to top, Anthropological deals with the sizes of design; Physiological deals with the body and design; Psychological deals with the mind and design; Sociological deals with community and design; Anthropology deals with the larger community and design (something more similar to the e-community, or world community); Ecology deals with our physical world (earth) and design. Obviously, as you can tell, this division was the most important part of the speech for me, since I was able to actually recall each of those pieces without having taken a note. (However, I will add that if anyone has an audio/video recording of the speech, I would really appreciate the file).
So I had a good time tonight listening to an Industrial Design course without having to pay a dime, or at least the entirety of important parts of an “Industrial Design Techniques” course. At first I was wondering why this event was not advertised campuswide; once I arrived, and realized that the lecture was required for a few class sections, I then stopped wondering because the hall began to fill to limit. My happenstance of discovering the lecture was when I randomly waltzed through Cowgill today looking for Erin, but saw a few fliers for the speech. I’m glad I went waltzing.
Anyways, he had much to say, and I’m still digesting the greater part of it. I’m glad my semester schedule actually allowed some free time for me to be available for a good lecturer. I’ve missed too many big names in the past and this semester should be different, I’m hoping.
Music: Kings of Convenience, "I'd Rather Dance With You"